The Same Damn Thing
What happens when all the ideas feel taken and all the angles spoken for
Everyone’s Talking About AI Optimization Plans. But What Are You Giving It to Find?
Making your brand discoverable by AI is becoming table stakes. Creating something worth discovering is a different problem.
The one about the bra
What would a brand learn if it understood my experience with the category—not just what happens when I'm actively shopping?
Not on my playlist
At what point did taking care of ourselves become something we're expected to organize our lives around rather than something that helps us enjoy them?
It’s your funnel. I’m not in it.
Audience research is easier when your audience wants something. What happens when they don't?
Who do we let in?
Getting attention isn't success. It's permission. And permission can be revoked very fucking quickly.
You’re in. Now what?
Getting attention isn't success. It's permission. And permission can be revoked very fucking quickly.
Sitting on the other side
25+ years of studying audiences. Now I’m the one you’re ignoring.
Showing up when I don’t know where I’m going
Figuring out what might come next—and paying attention to what I find along the way.