Showing up when I don’t know where I’m going

Figuring out what might come next—and paying attention to what I find along the way.

This week in 50-somethinghood, I realized I’ve always been good at showing up, but what happens when I’m not sure what I’m showing up for?

Let me backtrack.

I’m 56, and I’ve spent decades as a successful B2B marketer. Suddenly, I have time to ask what I actually want to do. That’s one heck of a question, at least for me.

The simple fact is that I would love to continue working on a marketing team with people I enjoy, doing work that I find fulfilling. I’m certainly trying to find that next role. Maybe I will.

Maybe I try to find something else on the side as I look for a new marketing gig—like consulting.

Or maybe I try to solve for a problem I didn’t know I had: figuring out how to show up when I don’t actually know where I’m going. I’m really good at showing up when there’s somewhere to be. Work. Family. Plans. Expectations. Give me something that needs to get done, and I’ll get it done.

But figuring out what I want to do next? Apparently, I’m much better at thinking about that than actually doing anything about it.

So maybe this is me showing up for that, too. I don’t know where I’m going yet, but I’ve decided to stop thinking about it and start figuring it out. In public. Here.

Welcome to Stable Chaos.

Deb Cannon

Deb Cannon is a longtime marketer writing about the 50+ consumer from the other side of the funnel. After 25+ years spent trying to understand audiences and buyers, she’s now exploring how category experience and cultural context shape what people notice, recognize and trust—long before they’re in market.

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