What makes an audience willing to give a brand its attention

I spent decades thinking about how to get people into the funnel. Now I’m sitting on the other side of it.

Attention has to be earned. I’m curious about who understands that, who doesn’t, and what makes us decide something is worth letting into our lives.

Stable Chaos is written by Deb Cannon, a longtime marketer now looking at attention from the other side — particularly how the accumulated experiences of women 50+ shape what they notice, trust, ignore and eventually choose.